It’s the final release of the season for the Owls after the home and away shirts proved to be incredibly popular amongst the fanbase, and the new effort is likely to fly off the shelves as well.
The club’s Brand Director, Oscar Chamberlain, said of the kit, “The response to our kits this season has been exceptional. What we have collectively achieved with Umbro in such a compressed timeframe is testament to the strength of the partnership and the teams behind it.
“We are on course to at least double the number of shirts sold in any previous season in the club’s history, following record-breaking online and in-store launches.
“We’ve also collaborated with some brilliant Sheffield creatives throughout the summer, bringing each kit to life in a way that feels distinctive to Wednesday and representative of our city. Umbro’s return has really resonated with Wednesdayites and, with all three kits now available, we’re incredibly excited to see that relationship continue to grow.”
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