The Wednesday Word - with Joe Crann

The Wednesday Word - with Joe Crann

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Multi-window planning and academy research: A closer look at a key Sheffield Wednesday transfer strategy

Sheffield Wednesday aren’t a football club that have been known for their transfer strategy in recent years…

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Joe Crann
Sep 10, 2026
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Simon Wilson at Sheffield Wednesday. Image: SWFC

Under Dejphon Chansiri there wasn’t one. They went from spending big money and paying big wages to spending no money and paying no wages, and despite the efforts of multiple managers there never appeared to be any sort of joined-up thinking from the man at the helm.

Now, however, things have changed, and with Simon Wilson heading up recruitment in his role as Sporting Director – and alongside the likes of Kevin Beadell and manager, Henrik Pedersen – Wednesday seem to have a logic to what they’re thinking.

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