Mugs, sliders and Budapest - Meet the Owl behind Sheffield Wednesday's away kit launch video
Gary Scaife knows his way around a camera - and now he's finally had the chance to turn it on Sheffield Wednesday.
The popular videographer and YouTube content creator has worked with numerous football clubs over the years. This summer, however, he realised his dream of working with his own.
In discussion with The Wednesday Word, Gary chats about his whistlestop trip to Budapest, why Max Lowe had to borrow somebody's trainers, and *that* mud moment.
Thanks for being part of The Wednesday Word family. Your fiver a month helps fund the entire project - whether it’s the articles, the YouTube or the social media platforms. So your support is hugely appreciated!




I love watching stuff like this, it gives the ordinary supporter a brief glimpse into how things are working behind the scenes, for what it's worth, that was the best kit launch I've ever seen, and the teaser was great too, long may it continue. I haven't bought a home shirt for 6 or 7 years, and away shirt even longer, I've already ordered the home, wasn't intending buying the away but having seen the video, it's persuaded me, I really hope the 3rd shirt is awful or this club is going to cost me a lot of money., please don't let it be black or I'll be buying 3 shirts in one season.