Key takeaways from huge Sheffield Wednesday season ticket update as club seek mass returns to Hillsborough
Sheffield Wednesday’s new owners have made several big season ticket decisions as they seek a mass return to Hillsborough for their supporters.
Many fans have avoided buying season tickets at S6 over recent years due to rising costs or simply because they were reticent to put any money into Dejphon Chansiri’s pocket, but will now be able to get back to the stadium as a new era begins.
Wednesday confirmed details surrounding renewals for fans today, announcing 10% reductions for fans looking to renew for next season… The cheapest renewal price for a full price adult is on the Kop at £415 (£440 new), with the South Stand being £570 (£600 new).
A key factor that has formed part of the news is the fact that any supporter who has had a season ticket in any of the last five seasons will be able to renew at the new price – not only those who were present for the 2025/26 campaign.
It means that supporters who had a ST in 2021/22, 2022/23, 2023/24, 2024/25 or the most recent season will be able to utilise the 10% renewal, with the club acknowledging seemingly acknowledging the reasons why they may not have renewed in that period.
Benefits for young Owls fans
They’ve also moved to change the age bands, making it more affordable for young Wednesdayites to make the trip to S6 for all the home games. The U11 age group now becomes U14, U17 now becomes U18, and U21 becomes U22… The U14s will be able to get a season ticket for £23 – which means just one pound for game for them.
Meanwhile, nothing will change for fans who bought multi-year tickets before, with those – as expected - being honoured by the new ownership.
It’s also been pointed out that there will be simpler pricing phases, with fans being given a month to renew at the current cost rather than being given constant deadlines as per the previous regime. They have until June 15th. More information is expected in due course for those fans who are buying new season tickets rather than renewing.
Another bit of good news for fans is the fact that there is a new way to pay that will mean that they can make five payments of 20% of the cost of their ticket rather than all of it up front. There will be no admin fees, no interest charged, and no credit check prior to purchase. It’s an element that the new owners hope will make it more affordable for supporters, and help them in their drive to get as many people back at Hillsborough as possible.
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