Sheffield Wednesday fans set for record-breaking achievement – showing why Dejphon Chansiri was so wrong
Sheffield Wednesday have sold over 17,000 season tickets for the 2026/27 campaign, and we know that because they’ve told us…
It might seem a strange thing to point out, but season ticket sales were just another of the elements of Wednesday that were left shrouded in secrecy by the former owner, Dejphon Chansiri. Just like the lengths of player contracts, for some reason he didn’t want anybody to have any details.
In fact, with season tickets, Chansiri would probably have scrapped them altogether if it was up to him. He made no secret of the fact that he wasn’t a fan of one of the most important factors of football fandom in our country, and he’d have preferred that fans paid a price for matchday tickets every week – in varying categories, of course.
Things couldn’t be more different in the early stages of the Arise consortium as they begin life as the club’s new owners, with announcements being made at every milestone. The first was 10,000 sales, then it was 15,000 sales, and the latest – made public on Wednesday – was the fact that the 17,000-mark had been hit, surpassing sales for 2025/26.
Season ticket sales shouldn’t be a secret
No longer are sale numbers a secret, and why should they be? What Wednesdayites are doing this summer, especially after the doldrums of the year just gone, is nothing short of remarkable. It should be celebrated, and Arise are doing just that.
With two weeks of the first phase of pricing still to go, it seems increasingly likely that a new club record will be set on the season ticket front. 21,000 will be enough to do it, with that figure surpassing the huge uptake that followed the 2016 play-off final against Hull City. For it to happen in League One makes it all the more impressive.
The sense of a new hope, along with the reduced prices, altered age bands and handy finance options has helped the cause, and with many people yet to be paid this month you’d expect another influx of buyers before June 15th. The response from fans has been genuinely remarkable, and could directly affect what the team is able to do in the transfer market this summer.
What we saw on Takeover Day against West Bromwich Albion was truly a sight to behold, and while there’s no way that’s replicated at every home game, there’s no reason why Wednesdayites can’t get close to it more often.
Chansiri took fans for granted, he couldn’t possibly understand what it means to be a season-ticket-holding card-carrying supporter of the football club that has your heart. It’s a little thing in the grand scheme of things, but Arise shouting about the sales rather than squirreling the details away is yet another improvement on the previous regime.
Wednesday fans are showing why their predecessor was wrong, and you’d wager that this won’t the last example of that in the months to come.
This article is available for free, but if you like what you’ve seen from The Wednesday Word then a paid subscription would mean the world to us - and allow us to keep doing everything that we’re doing in the TWW universe. Thank you!